Shakespeare Politics and Italy Blog

Foreign Food at Lidl

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When you get tired of the very best Italian cuisine

Lidl -hooray!

Italians are convinced they have the best food in the world and, of course, they’re right. It is not always a pleasure to be told that your native cuisine is rubbish, however. On the rare occasions when I’m able to find exotic delicacies like cranberry juice, oatmeal, or baked beans, there’s always some friendly soul who comes up to me in the supermarket and wants to know what I’ve got in my cart and why I’m buying it. Often it’s the cashiers, eager to know what that mysterious product really is, or, even worse, some supercilious jerk who wants to give me extempore nutritional advice. (Sure peanut butter is fattening but I’m still a lot thinner than you amico.) You would think Italians of all people would understand the powerful emotional resonance of food.

The emergence here of ruthlessly efficient German supermarket chain Lidl has made my food based homesickness easier to bear.  This week, apart from the regular supply of baked beans, there is a special offer on Specialità britanniche, complete with all your British favourites like oatmeal, marmalade, fish & chips, corned beef, English mustard, and above all shortbread. The British food specials were preceded in July by an American Food week, featuring packages of pecans and hamburger relish.

When I got to Lidl, the pickle sauce had already disappeared but there was still enough shortbread and oatmeal there to fill my needs. Predictably, after a few seconds, a group formed around the display and asked my wife “ma perchè si compra questa roba?”

My only question is how long will it be before Lidl gets around to the fine foods of Canada: maple syrup, butter tarts, muffins, donuts, rutabaga, parsnips, oatmeal cookies, pea soup, poutine, and Kraft Dinner.

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